Did you know video drives a whopping 157% increase in organic traffic from search (Source: HubSpot)? Additionally, 82% of all internet traffic will come from video by 2021.
These staggering stats prove the dominance of video and how vital it is to your digital marketing strategy. You see, more consumers desire to see video content from brands they love and are interested in doing business with. Video gives you the opportunity to attract new clients while engaging existing ones, helping to improve retention and your bottom line.
In fact, here are five compelling reasons why video marketing is a must and how it can positively impact your overall digital marketing.
Top Benefits of Using Video as Primary Marketing Tool
#1 Captures Attention and Breeds Engagement
One of the biggest advantages of video is its ability to quickly capture attention. Users are more likely to stop and engage with video content on social media as opposed to just text.
They’re also apt to watch a video when discovering a new product. Actually, 72% of people would rather use video to learn about a product or service. Studies reveal consumers prefer video over other marketing mediums, making it your most valuable tool to foster engagement and build relationships with your audience.
Finally, video allows you to appeal to different styles and preferences. Whereas some of your buyer personas may prefer blog content or audio, the vast majority may prefer video. It’s your duty to give the people what they want!
#2 Perfect Lead Generation Tool
We can agree that leads are the lifeblood to our business. It’s also a challenge many business owners experience in their digital marketing.
Yet, videos move people to action; so much so that adding a video to a landing page can increase conversions by as much as 80% (Source: IMPACT). Also, OptinMonster reports that video marketers achieve 66% more qualified leads per year!
Therefore, investing in video can be a sure way to increase your email subscribers, giving you likely prospects to do business with.
#3 Brilliant Way to Share Your Message & Brand Personality
Another reason why you should use video as a primary marketing tool is it’s an excellent way to offer amazing value to your audience.
Video makes it super simple to share your brand’s story and offer instructional (how-to’s) and educational content. Your followers will easily follow along, making your strategy efficient and effective.
Also, video provides the chance to showcase your brand’s personality. You’ll build trust because people get to see you live and in living color. There’s an authenticity about video that is hard to replicate via your blog or social media post.
As you build that connection, it fosters the know, like, and trust factor…a key ingredient to get followers to become loyal fans of your brand.
#4 Can Stay Relevant Longer than Blog Content
Now, we are huge advocates of blogging. Not only do we maintain a consistent blog cadence, but we also publish topics helping you up your game in this content strategy.
With that said, video can stay relevant longer than blog content. You see, as far as organic content and reach, Google’s first page results favor content that is well over 2,000 words. However, by optimizing your video for SEO, you can position your video to rank for keywords and increase its visibility.
Also, more people are on YouTube than ever before. With 1 billion users, the site has more viewers among 18-49s than any US cable network!
Finally, a video’s CTA can simply be more effective than a blog’s, getting your user to take your desired action to boost traffic, leads, and revenue.
#5 Greater ROI
Videos have a tremendous impact on return on investment. In fact, pulled from HubSpot and IMPACT, the following highlights just how effective video is towards maximizing your bottom line:
- 76% of marketers say video helped them increase sales
- 81% of people have been convinced to buy a product or service by watching a brand’s video
- 69% have also been convinced to purchase a piece of software or application because of video
- 90% of customers say video helps them make buying decisions
- 64% of customers say that seeing a video makes them more likely to buy
So, video can drive more revenue to your business and help increase retention when implemented in each phase of your buyer’s journey.
Amplify Your Video Marketing in 2019
There’s no denying that video usage is on the rise. It’s proven that video can influence your numbers, helping you to increase awareness (traffic), prospects (leads), and sales (revenue). Commit to adding video marketing to your digital strategy. With consistency, you’ll yield favorable results while giving your audience more of what they want!
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