Your website is the gateway to your business in today’s digital marketing world; with so many people looking primarily to the internet for answers, having a high-quality website is the best way to gain new business and retain those you already have. It is important to stay on top of new trends and keep up-to-date in your digital space.

Be Professional: Your website’s design says everything about you and your company within seconds of it loading on a screen. Always ensure that the design is an extension of the professionalism you work to maintain. Even though people say “don’t judge a book by its cover”, most people do. A professional and clean-looking website gives the kind of first impression that immediately impacts your business for the best.

Include the Right Information: Your imagery, brand colours, logos, and other materials associated with your business should be incorporated into the design of your website. It is important to re-create the experience an individual will have with your brand in a digital space; a continued connection to the brand can have a lasting effect on sales and engagement. Also important is your correct contact information – do not risk missing out on sales due to a phone number that is one digit off.

Include Customer Feedback: One of the major reasons why people search brands prior to making a purchase is to read reviews. Consumers are interested in getting value for their spending, and providing them with real customer feedback can settle any uneasiness. Highlight a few of your favourite responses, and include a testimonial submission form to continue collection data on your brand’s reception. Promote engagement with your social media accounts as well, keeping true customer feedback in mind.

Simplify your Digital Map: How many times have you struggled to find exactly what you wanted on a website? Web design should take the user’s experience into consideration. Cluttered and convoluted websites will quickly drive people away, and pages with too much unnecessary information will overwhelm. Include menus and easy-to-navigate pages, and include on that which adds value to your business’ online presence.

Be Mobile Optimized: A significant percentage of consumers researching their next purchase are doing so on a mobile device. Tablet and smart phone browsing is growing every year, and if your website is not optimized for those visits, you will miss out. Being mobile optimized is easier than ever before, as most web design templates take it into account. Ensure this yourself by regularly auditing your own website using your own smartphone – you may be surprised by the look and feel of your site.

Maintaining a website for your business can be tricky, and there is a lot to consider before saying with confidence that your page is optimized for high performance. The value, however, is obvious: updated websites will impact your business in ways that a print flyer could never do. Mindshape’s team of experiences designers and digital experts are ready to help you take the next step toward your modern website – contact us today.