A blog is one of the most effective tools for getting targeted traffic, building brand credibility, and establishing yourself as an authority. One challenge of blogging, however, is finding enough topics to cover week after week. Another is that your readers may tire of the same point of view post after post.  It’s nice to spice things up by introducing some new voices. Giving guest bloggers the floor every so often is a convenient way to do this.

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Here are some of the best reasons to publish guest posts on your blog.

Publish More Consistently

Many business websites have difficulty maintaining a consistent blogging schedule. If you’re busy with dozens of tasks, it’s not always easy to find the time to write a blog post. Yet to gain the real benefits of content marketing, you need to publish on a regular schedule. Recruiting authoritative experts helps you publish to your blog more regularly. This keeps your readers engaged and gives them a reason to visit your blog more often. As you have more blog posts, you can also promote these via email and social media.

Give Your Readers a New Perspective

If you’ve been writing all of your own blog posts, your readers are only getting a single point of view. No matter how brilliant you are, people like diversity. Think of any large and popular website that publishes articles and blog posts. Whether the topic is business, health, entertainment, or anything else, they probably publish content from many sources. Guest bloggers make your website more cosmopolitan and give people new perspectives. Of course, it’s important to choose your guest posts carefully as everything you publish is a reflection on your brand.

Reach a Wider Audience

Aside from giving your existing readers a new perspective, guest posts can help you reach an entirely new audience. If you publish content from experts on topics you haven’t previously covered, you have a chance to broaden your appeal. For example, suppose your blog is about the latest devices. Perhaps you normally review smartphones and laptops, areas that you and your team are familiar with. You could get a guest blogger to review digital cameras and camcorders and pick up a whole new audience. The same principle holds for any niche. This can be a way to get more traffic and perhaps attract new advertisers as well.

Improve Your SEO

Another benefit of publishing guest posts to your blog on a variety of topics is that it’s easier to rank for more keywords. Guest bloggers will probably cover some new areas, which means more keyword terms that you can rank for. Better search engine rankings mean more readers will find you so you’ll start getting more traffic. You can choose guest posts based on topics and keywords you want to rank for. This strategy can really boost your SEO and help you get more traffic.

Build Your Authority

Most bloggers aren’t widely known experts. Guest blogging is a way to get more authoritative content on your site. Even if you are a recognized expert, it never hurts to collaborate with others who are equally respected in your field. And if you’re just starting out, you can gain instant authority by publishing experts’ posts.

Here are some guidelines to keep in mind when publishing guest posts.

  • Put up a notice on your blog that you accept guest posts. List your guidelines.
  • Follow the blogs and social media accounts of bloggers in your niche. Send them inquiries inviting them to contribute guest posts.
  • Be discerning. Don’t publish something just to have more content for your blog. Make sure it meets your standards and provides real value to your readers.
  • Track your results. Pay attention to the traffic and engagement guest posts bring. This provides you with guidance on what kind of content to publish in the future.

Guest blogging is a simple way to boost your blog’s popularity and credibility. As you publish more guest posts and expand your reach, more people will be motivated to contribute and you can grow even faster. Just make sure you keep a watchful eye over your blog and only publish the best content.