When we work with our clients to map out digital strategies on online marketing programs we are always looking at ways they can differentiate and lead with customer engagement. Below is an excerpt from Digital Insights 2017 Mega Trends report.
One of the most surprising insights is the fact that most businesses still don’t have a digital marketing strategy. In our experience this is a blend of uncertainty as to where to invest resources, lack of digital capability and the complexity of shifting from ingrained marketing activities to digital first strategy.
1. Customer Behaviour
2. Marketing Technology
3. Marketing Techniques
4. New platform marketing trends
5. Marketing Management trends