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Social Media Marketing on a Local Level

The beauty of social media marketing is the ability to easily connect with potential customers from around the world. However, many companies on social are either small- or mid-sized, relying mostly on consumers who are within driving distance. So, for these companies, knowing how to use social media campaigns for local level marketing is essential. One advantage that…

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Top 7 Trends That Will Shake the Food and Beverage Industry in 2019

From cutting-edge technologies to new marketing initiatives and changing consumer preferences, 2019 will be an interesting and exciting year for the food and beverage sector. Food and beverage businesses have many opportunities to leverage in 2019 as long as they stay ahead of the emerging trends. While some trends are new, others have evolved over…

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Hidden Messages In Logos

My hat goes off to the creative folks that design logos. Capturing the essence of a brand and providing a long lasting, meaningful link between the product and the consumer is no easy feat. But being able to add hidden messages in logos is a true art!   It begs the question, are their hidden…

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What a great time to be in marketing

That doggy’s tail just keeps on getting bigger… That’s why I get out of bed every morning, well one of the reasons. What a great time to be in marketing. Just when the big brand players recognized consumers were wagging their tails at those mass linear ad campaigns and demanding more choice, more features and…

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