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Social Media Marketing on a Local Level

The beauty of social media marketing is the ability to easily connect with potential customers from around the world. However, many companies on social are either small- or mid-sized, relying mostly on consumers who are within driving distance. So, for these companies, knowing how to use social media campaigns for local level marketing is essential. One advantage that…

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Instagram: It’s Not Just For Pictures Anymore

Instagram used to be the place on social media where people posted selfies and brands posted pictures of products. But since 2016, Instagram has been following in Snapchat’s footsteps by launching their own “Stories” format along with image posting. There is, however, one key difference. Unlike Snapchat whose story contents disappear almost instantly “[Instagram] Stories…

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What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands. People now control the information they receive, meaning it is up to your business to offer them what they want and to present it in a manner that is not intrusive. If you do not, you will run the risk of people ignoring…

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