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How Email Marketing Has Changed, Yet Remained Vital

Email marketing is one of the most effective forms of marketing online, rivalling social media and search engine advertising. When performed correctly, email marketing can lead to astronomical response rates. It is always been an effective way to transmit information and create the conditions perfect for sales. It is cost-effective and essentially free rather than…

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3 Benefits of Integrating the Shopping Experience with Social Media

Businesses of all sizes and types have the opportunity to benefit from integrating the shopping experience with social media. This emerging buying trend expands sales channels and boosts social media engagement. Innovative developments in social commerce are making this effective method even more alluring for businesses. Essentially, social commerce is a low-cost and effective way…

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