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How Email Marketing Has Changed, Yet Remained Vital

Email marketing is one of the most effective forms of marketing online, rivalling social media and search engine advertising. When performed correctly, email marketing can lead to astronomical response rates. It is always been an effective way to transmit information and create the conditions perfect for sales. It is cost-effective and essentially free rather than…

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5 Benefits To Installing A Chatbot On Your Website

A chatbot is an artificially intelligent (AI) program designed to interact with users, and become more “intelligent” based on these interactions. The software is incredibly advanced, allowing chatbots to always give a preprogrammed response, or respond based on keywords and phrases. Chatbots are becoming increasingly widespread. In 2016, the chatbot industry had an estimated value…

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How Does Inbound Marketing Generate Qualified Leads?

The most recent State of Inbound 2016, published by inbound marketing experts HubSpot, is full of data that indicates most businesses are concerned primarily with generating quality leads. In a separate survey, HubSpot found that marketers on average commit more than 50% of their total budgets to lead generation, but 80% report that their lead…

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