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6 Reasons Why Content Marketing is Important for Your Business Growth

Content is the currency of the web. As more people leverage the Internet to search, shop, and socialize, it’s important your brand shows up when your customer is looking for you. Reaching today’s consumer requires having a solid online presence built through valuable content that positions you as a reliable source in the industry. In…

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How Does Inbound Marketing Generate Qualified Leads?

The most recent State of Inbound 2016, published by inbound marketing experts HubSpot, is full of data that indicates most businesses are concerned primarily with generating quality leads. In a separate survey, HubSpot found that marketers on average commit more than 50% of their total budgets to lead generation, but 80% report that their lead…

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What Is A Customer Journey Map, And Why Should I Care?

Because inbound marketing is customer-centric and based on providing useful content, a successful strategy depends on whether or not your potential customers find your content. That’s why it’s essential that your marketing department knows who your potential customers are and what they need at every touch point in their buying journey. With that information, you…

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