How Emotions Create Lasting Brand Connections

Experiential marketing is marketing that focuses on getting target audiences to truly experience a brand. By engaging consumers with a brand, a memorable and emotional connection occurs. When done correctly, the result is brand loyalty. Marketing managers must identify the demographic of the brand’s target audience and then decide what emotion the brand wants to…


Consumer Psychology: A Marketer’s Most Powerful Tool

Consumers everywhere research products before making purchases every day. What drives this frenzy of consumer activity? You could point at motivated marketers or pushy salesmen, but the real reason consumers respond to the marketers and salesmen is simple: Psychology. Although most marketers don’t hold psychology degrees or even implicitly plan on using consumer psychology to…


Three Trends in Food Marketing

Based on research from Mintel’s 2016 Canadian Lifestyles report, Canadian consumer spending on groceries and food service has never been higher. For many reasons, consumers are increasing their spending in this category and cutting back in other places. Below are the trends that marketers in this major and growing category should be aware of. 1.…