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How Emotions Create Lasting Brand Connections

Experiential marketing is marketing that focuses on getting target audiences to truly experience a brand. By engaging consumers with a brand, a memorable and emotional connection occurs. When done correctly, the result is brand loyalty. Marketing managers must identify the demographic of the brand’s target audience and then decide what emotion the brand wants to…

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The Visual Mind

I was reminded this weekend of how powerful visual context is in influencing our emotions and behaviour. If you’re looking for visual overload try any amusement park, wow, they have it figured out. We decided to take the family to Canada’s Wonderland for a fun – visually stimulating day. Having two young boys, it was…

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