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Which Marketing Trends stood out in 2017?

The landscape of design and branding is changing faster than ever. Mobile-friendliness has become an absolute must-have, rather than afterthought. The creative presentation of text is making content leap off the page. More down-to-earth logos and iconography are emerging in response to an ever-greater demand for simplicity and authenticity. This same demand is driving the…

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How Emotions Create Lasting Brand Connections

Experiential marketing is marketing that focuses on getting target audiences to truly experience a brand. By engaging consumers with a brand, a memorable and emotional connection occurs. When done correctly, the result is brand loyalty. Marketing managers must identify the demographic of the brand’s target audience and then decide what emotion the brand wants to…

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How Does Inbound Marketing Generate Qualified Leads?

The most recent State of Inbound 2016, published by inbound marketing experts HubSpot, is full of data that indicates most businesses are concerned primarily with generating quality leads. In a separate survey, HubSpot found that marketers on average commit more than 50% of their total budgets to lead generation, but 80% report that their lead…

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5 Reasons You Should Consider Working with an Experienced Digital Agency

If you own a small or medium-size business, you’ve probably heard about branding. However, you might not know precisely what it is or why effective branding is important in meeting your objectives and growing your business. “Branding” has many definitions, but what it really means is creating a compelling and memorable perception of your company…

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