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Three Rules for Retail Marketing in 2019

As 2019 begins, the retail marketing industry is preparing for major disruption. While retail marketing will always be about the customer experience first and foremost, there are a number of insightful new trends that will shape how customers interact with retail brands. Digital marketing has been embedded in the retail industry for some time, but…

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5 Reasons Why Your Business Could Benefit From A Mobile App

In 2018, businesses are reaching new levels of success by pushing innovation within their organization. This essentially allows businesses the opportunity to strengthen their position in the market. This is especially the case when it comes to mobile applications. More businesses are realizing the benefits of having a mobile app for their business. Consumers spend…

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Consumer Psychology: A Marketer’s Most Powerful Tool

Consumers everywhere research products before making purchases every day. What drives this frenzy of consumer activity? You could point at motivated marketers or pushy salesmen, but the real reason consumers respond to the marketers and salesmen is simple: Psychology. Although most marketers don’t hold psychology degrees or even implicitly plan on using consumer psychology to…

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