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Go Long: Why Long-Form Content is a Valid Marketing Tool

We’ve all heard the dire warnings about waning attention spans and their impact on marketing. We know, for instance, that most consumers are engaging with brands through their phones (including almost half that use phones for purchases) and that the devices aren’t as conducive to long-form content. We’ve seen the studies that say the average person’s attention span has…

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Three Rules for Retail Marketing in 2019

As 2019 begins, the retail marketing industry is preparing for major disruption. While retail marketing will always be about the customer experience first and foremost, there are a number of insightful new trends that will shape how customers interact with retail brands. Digital marketing has been embedded in the retail industry for some time, but…

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Top 7 Trends That Will Shake the Food and Beverage Industry in 2019

From cutting-edge technologies to new marketing initiatives and changing consumer preferences, 2019 will be an interesting and exciting year for the food and beverage sector. Food and beverage businesses have many opportunities to leverage in 2019 as long as they stay ahead of the emerging trends. While some trends are new, others have evolved over…

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Using an Emotion-Based Strategy to Strengthen Your Brand

A customer’s interaction with your brand involves a mix of emotional and rational responses. A business should always focus on both, of course, but it should especially understand how today’s online social environment primes the market for emotion-based strategies. The Science of Emotions: Use Data to Pinpoint Emotional Motivators Researchers have worked hard to understand…

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