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Social Listening: What Is It, and How Can It Help Your Business Grow?

Spoiler alert: people are talking about your business on social media sites. They’re talking about your business whether you’re monitoring their conversations or not. Some have good things to say, some not so good. The point is this: if you’re not monitoring and acting on those conversations, you could be missing a golden opportunity. For example,…

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To Be or Not to Be; Should Your Brand Become “Sustainable”?

More and more companies continue to focus on having a positive social and environmental impact. The sustainability-oriented entities play a critical role in rejuvenating and stabilizing our surroundings. For your brand to be dubbed sustainable, you need a successful integration of economic, social, and environmental issues into your operations. But, converting these goals to reality…

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4 Effective Strategies for Dealing with Customer Complaints Online

If you own a business, whether it’s small, mid-size or a large enterprise organization, you have experience dealing with customer complaints. But are you giving your customers (and prospective customers) what they want when you answer their questions or attempt to solve their problems? What You Don’t Know About Customer Complaints Could Be Hurting Your…

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4 Ways Your Digital Marketing Strategy Can Create a Seamless User Experience

Having a seamless digital strategy is important to the overall success of your marketing campaign. If the customer experience you’re offering isn’t the same across all your marketing channels, then your audience will view your brand as inconsistent. And not having brand consistency is sure to prevent your business from reaching its full potential. 90%…

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Go Long: Why Long-Form Content is a Valid Marketing Tool

We’ve all heard the dire warnings about waning attention spans and their impact on marketing. We know, for instance, that most consumers are engaging with brands through their phones (including almost half that use phones for purchases) and that the devices aren’t as conducive to long-form content. We’ve seen the studies that say the average person’s attention span has…

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Three Rules for Retail Marketing in 2019

As 2019 begins, the retail marketing industry is preparing for major disruption. While retail marketing will always be about the customer experience first and foremost, there are a number of insightful new trends that will shape how customers interact with retail brands. Digital marketing has been embedded in the retail industry for some time, but…

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Top 7 Trends That Will Shake the Food and Beverage Industry in 2019

From cutting-edge technologies to new marketing initiatives and changing consumer preferences, 2019 will be an interesting and exciting year for the food and beverage sector. Food and beverage businesses have many opportunities to leverage in 2019 as long as they stay ahead of the emerging trends. While some trends are new, others have evolved over…

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