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Why Customer Experience Matters to your Brand

A positive customer experience is more than just providing exceptional customer service and solving customer problems quickly and efficiently. It’s about having a great impression on a customer throughout every phase of the customer journey.¬†68% of marketers¬†make building a great online reputation and investing in customer experience their main focus. They’re beginning to put more…

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Using Content Marketing in Your Account-Based Marketing Strategy

While traditional marketing targets more general prospects, account-based marketing (ABM) requires a different approach. Rather than trying to acquire new leads from a large population of prospects, account-based marketing, or ABM, focuses on meeting the needs of a very specific audience. As a way for account-based marketers to reach their audience in an emotional, beneficial,…

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