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4 Effective Strategies for Dealing with Customer Complaints Online

If you own a business, whether it’s small, mid-size or a large enterprise organization, you have experience dealing with customer complaints. But are you giving your customers (and prospective customers) what they want when you answer their questions or attempt to solve their problems? What You Don’t Know About Customer Complaints Could Be Hurting Your…

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Why Customer Experience Matters to your Brand

A positive customer experience is more than just providing exceptional customer service and solving customer problems quickly and efficiently. It’s about having a great impression on a customer throughout every phase of the customer journey.¬†68% of marketers¬†make building a great online reputation and investing in customer experience their main focus. They’re beginning to put more…

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Using Content Marketing in Your Account-Based Marketing Strategy

While traditional marketing targets more general prospects, account-based marketing (ABM) requires a different approach. Rather than trying to acquire new leads from a large population of prospects, account-based marketing, or ABM, focuses on meeting the needs of a very specific audience. As a way for account-based marketers to reach their audience in an emotional, beneficial,…

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