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Which Marketing Trends stood out in 2017?

The landscape of design and branding is changing faster than ever. Mobile-friendliness has become an absolute must-have, rather than afterthought. The creative presentation of text is making content leap off the page. More down-to-earth logos and iconography are emerging in response to an ever-greater demand for simplicity and authenticity. This same demand is driving the…

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6 Reasons Why Content Marketing is Important for Your Business Growth

Content is the currency of the web. As more people leverage the Internet to search, shop, and socialize, it’s important your brand shows up when your customer is looking for you. Reaching today’s consumer requires having a solid online presence built through valuable content that positions you as a reliable source in the industry. In…

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How Does Inbound Marketing Generate Qualified Leads?

The most recent State of Inbound 2016, published by inbound marketing experts HubSpot, is full of data that indicates most businesses are concerned primarily with generating quality leads. In a separate survey, HubSpot found that marketers on average commit more than 50% of their total budgets to lead generation, but 80% report that their lead…

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