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How To (Successfully) Change Your Company’s Name

The start of a new year is the perfect time to make a change. Whether it’s in your personal or professional life, there’s an added motivation attributed to the New Years Resolution. It’s an exciting, optimistic time to dive into something new. If you’ve been considering a name change for your business, chances are high…

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inbound-marketing

What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands. People now control the information they receive, meaning it is up to your business to offer them what they want and to present it in a manner that is not intrusive. If you do not, you will run the risk of people ignoring…

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8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand’s story and you want to know the secrets behind the successful big brand videos. Here are eight of them. They are in touch with their audience Even though it takes a lot of research for the marketing department to identify its target audience, it’s worth it. Deep personalization,…

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The Art of Language

Much of my time is spent working through strategic plans, brand discoveries or creative ideation. Each presents its own set of challenges and rewards; however the common denominator always comes down to language, or more succinctly, how we use language. As an avid observer of human behavior, I am always fascinated with the diverse use…

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