The Power of Branding

Building a successful business goes beyond your products and services. If you want to attract loyal customers, you also have to pay attention to your branding which includes your image, style, mission, and voice. People are often fiercely loyal to the brands they admire, which is why companies such as Nike, Apple, Amazon, and Coca…

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5 Incredible Trends in the City and Municipality Marketing Sector for 2019

Traditionally, marketing was a reserve for businesses seeking to improve commercial success. However, government entities such as cities and municipalities have dived into the world of marketing. In the past, city and municipality marketing merely involved presenting a city as an attractive destination for visitors and tourists. Over the years, the field has evolved to…


How To (Successfully) Change Your Company’s Name

The start of a new year is the perfect time to make a change. Whether it’s in your personal or professional life, there’s an added motivation attributed to the New Years Resolution. It’s an exciting, optimistic time to dive into something new. If you’ve been considering a name change for your business, chances are high…


What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands. People now control the information they receive, meaning it is up to your business to offer them what they want and to present it in a manner that is not intrusive. If you do not, you will run the risk of people ignoring…


8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand’s story and you want to know the secrets behind the successful big brand videos. Here are eight of them. They are in touch with their audience Even though it takes a lot of research for the marketing department to identify its target audience, it’s worth it. Deep personalization,…