Are You Living Your Brand Promise?

‘We all march to the same beat’, define your brand promise and build an organizational culture that is meticulously measured against this promise. So why do so many companies get it wrong and very few get it right? As I observe this divide, I see a common misstep in the marching orders that come from…

Details
utopia-670×446

When Brands Reach Utopia

Many have commented on the Starbucks brand refresh, not to be mistaken for a new brand design, more a simplification of the iconic Siren logo that has become synonymous with gourmet coffee the world over. Having worked on hundreds of brand identity designs in my career I can say from experience, trying to rationalize the…

Details