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How an Immersive Brand Experience Can Help You Sell

Your leads are no longer seeking vanilla marketing messages. To stand out in today’s competitive environment, your business needs to provide an immersive brand experience. These experiences engage the senses on different media in different ways. They are targeted to the same demographic at different times to create a truly multi-faceted branding experience. Branding agencies…

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Which Marketing Trends stood out in 2017?

The landscape of design and branding is changing faster than ever. Mobile-friendliness has become an absolute must-have, rather than afterthought. The creative presentation of text is making content leap off the page. More down-to-earth logos and iconography are emerging in response to an ever-greater demand for simplicity and authenticity. This same demand is driving the…

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How Emotions Create Lasting Brand Connections

Experiential marketing is marketing that focuses on getting target audiences to truly experience a brand. By engaging consumers with a brand, a memorable and emotional connection occurs. When done correctly, the result is brand loyalty. Marketing managers must identify the demographic of the brand’s target audience and then decide what emotion the brand wants to…

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5 Reasons You Should Consider Working with an Experienced Digital Agency

If you own a small or medium-size business, you’ve probably heard about branding. However, you might not know precisely what it is or why effective branding is important in meeting your objectives and growing your business. “Branding” has many definitions, but what it really means is creating a compelling and memorable perception of your company…

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Mindshape Recognized with 2017 Enterprise Award

The team at Mindshape Creative Brand Marketing is proud to receive the 2017 Canadian Enterprise Award for ‘Most Innovative Marketing Consultancy – Ontario’. The 2017 Canadian Enterprise Awards recognize the game-changers; they’re awarded to agencies and organizations across Canada who push the envelope to create rich, vibrant experiences in Canadian marketing culture. These prestigious awards focus…

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How Important is Integrated Brand Marketing for Small Businesses?

The day-to-day running a small business is time consuming and labour-intensive; managing that business’ marketing efforts sometimes gets lost in the shuffle. Many small businesses have begun the switch to partnering with integrated marketing agencies to optimize their efforts in both digital and print media. But why? What’s driving small business owners to seek support…

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4 Reasons Why Inbound Marketing Creates Life-Long Customers

The use of Inbound Marketing has grown dramatically in the last 5 years. Why? Because it works. Unlike intrusive outbound marketing techniques, Inbound Marketing focuses on being there for prospective customers when they want information. That means creating relevant, quality content that attracts people to learn more. By aligning your content with your prospect’s interests, you…

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What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands. People now control the information they receive, meaning it is up to your business to offer them what they want and to present it in a manner that is not intrusive. If you do not, you will run the risk of people ignoring…

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