coffee-shop-1149155_324

How Important is Integrated Brand Marketing for Small Businesses?

The day-to-day running a small business is time consuming and labour-intensive; managing that business’ marketing efforts sometimes gets lost in the shuffle. Many small businesses have begun the switch to partnering with integrated marketing agencies to optimize their efforts in both digital and print media. But why? What’s driving small business owners to seek support…

Details
student-849825_324

4 Reasons Why Inbound Marketing Creates Life-Long Customers

The use of Inbound Marketing has grown dramatically in the last 5 years. Why? Because it works. Unlike intrusive outbound marketing techniques, Inbound Marketing focuses on being there for prospective customers when they want information. That means creating relevant, quality content that attracts people to learn more. By aligning your content with your prospect’s interests, you…

Details
inbound-marketing

What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands. People now control the information they receive, meaning it is up to your business to offer them what they want and to present it in a manner that is not intrusive. If you do not, you will run the risk of people ignoring…

Details
8-secrets-of-powerful-marketing-videos

8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand’s story and you want to know the secrets behind the successful big brand videos. Here are eight of them. They are in touch with their audience Even though it takes a lot of research for the marketing department to identify its target audience, it’s worth it. Deep personalization,…

Details
iStock_000026960133Small-670×519

The Art of Language

Much of my time is spent working through strategic plans, brand discoveries or creative ideation. Each presents its own set of challenges and rewards; however the common denominator always comes down to language, or more succinctly, how we use language. As an avid observer of human behavior, I am always fascinated with the diverse use…

Details