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The Power of Branding

Building a successful business goes beyond your products and services. If you want to attract loyal customers, you also have to pay attention to your branding which includes your image, style, mission, and voice. People are often fiercely loyal to the brands they admire, which is why companies such as Nike, Apple, Amazon, and Coca…

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To Be or Not to Be; Should Your Brand Become “Sustainable”?

More and more companies continue to focus on having a positive social and environmental impact. The sustainability-oriented entities play a critical role in rejuvenating and stabilizing our surroundings. For your brand to be dubbed sustainable, you need a successful integration of economic, social, and environmental issues into your operations. But, converting these goals to reality…

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4 Effective Strategies for Dealing with Customer Complaints Online

If you own a business, whether it’s small, mid-size or a large enterprise organization, you have experience dealing with customer complaints. But are you giving your customers (and prospective customers) what they want when you answer their questions or attempt to solve their problems? What You Don’t Know About Customer Complaints Could Be Hurting Your…

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Using Content Marketing in Your Account-Based Marketing Strategy

While traditional marketing targets more general prospects, account-based marketing (ABM) requires a different approach. Rather than trying to acquire new leads from a large population of prospects, account-based marketing, or ABM, focuses on meeting the needs of a very specific audience. As a way for account-based marketers to reach their audience in an emotional, beneficial,…

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