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Using an Emotion-Based Strategy to Strengthen Your Brand

A customer’s interaction with your brand involves a mix of emotional and rational responses. A business should always focus on both, of course, but it should especially understand how today’s online social environment primes the market for emotion-based strategies. The Science of Emotions: Use Data to Pinpoint Emotional Motivators Researchers have worked hard to understand…

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5 Reasons Why Your Business Could Benefit From A Mobile App

In 2018, businesses are reaching new levels of success by pushing innovation within their organization. This essentially allows businesses the opportunity to strengthen their position in the market. This is especially the case when it comes to mobile applications. More businesses are realizing the benefits of having a mobile app for their business. Consumers spend…

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