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Using Content Marketing in Your Account-Based Marketing Strategy

While traditional marketing targets more general prospects, account-based marketing (ABM) requires a different approach. Rather than trying to acquire new leads from a large population of prospects, account-based marketing, or ABM, focuses on meeting the needs of a very specific audience. As a way for account-based marketers to reach their audience in an emotional, beneficial,…

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Watch For These 2019 Trends In The Consumer Packaged Goods Sector

In today’s dynamic market consumers have a high expectation of service and quality products. They want instant gratification and it is literally right at their fingertips. Through social media, reviews, feedback, and ratings they are able to discover if the product is right for them. Millennials, in particular, have matured into a fast-paced generation who…