Untitled design

To Be or Not to Be; Should Your Brand Become “Sustainable”?

More and more companies continue to focus on having a positive social and environmental impact. The sustainability-oriented entities play a critical role in rejuvenating and stabilizing our surroundings. For your brand to be dubbed sustainable, you need a successful integration of economic, social, and environmental issues into your operations. But, converting these goals to reality…

Details
Untitled design

4 Effective Strategies for Dealing with Customer Complaints Online

If you own a business, whether it’s small, mid-size or a large enterprise organization, you have experience dealing with customer complaints. But are you giving your customers (and prospective customers) what they want when you answer their questions or attempt to solve their problems? What You Don’t Know About Customer Complaints Could Be Hurting Your…

Details
Untitled design

Using Content Marketing in Your Account-Based Marketing Strategy

While traditional marketing targets more general prospects, account-based marketing (ABM) requires a different approach. Rather than trying to acquire new leads from a large population of prospects, account-based marketing, or ABM, focuses on meeting the needs of a very specific audience. As a way for account-based marketers to reach their audience in an emotional, beneficial,…

Details
ms_cpg (2)

Watch For These 2019 Trends In The Consumer Packaged Goods Sector

In today’s dynamic market consumers have a high expectation of service and quality products. They want instant gratification and it is literally right at their fingertips. Through social media, reviews, feedback, and ratings they are able to discover if the product is right for them. Millennials, in particular, have matured into a fast-paced generation who…

Details