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Why Out of Home Marketing is Still Relevant

Some say out of home marketing is no longer relevant due to the prevalence of other forms of digital advertising. Yet out of home advertising trends reveal a thriving industry. According to the Out of Home Advertising Association of America, ad spend for out of home marketing reached a record $8 billion in 2018. Clearly, many…

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inbound-marketing

What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands. People now control the information they receive, meaning it is up to your business to offer them what they want and to present it in a manner that is not intrusive. If you do not, you will run the risk of people ignoring…

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8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand’s story and you want to know the secrets behind the successful big brand videos. Here are eight of them. They are in touch with their audience Even though it takes a lot of research for the marketing department to identify its target audience, it’s worth it. Deep personalization,…

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