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Three Trends in Food Marketing

Based on research from Mintel’s 2016 Canadian Lifestyles report, Canadian consumer spending on groceries and food service has never been higher. For many reasons, consumers are increasing their spending in this category and cutting back in other places. Below are the trends that marketers in this major and growing category should be aware of. 1.…

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Mindshape Assists City of Oakville in Winning Award of Excellence

The Town of Oakville is making news, recently winning a Gold Excellence Award at the 2015 International Economic Development Council (IEDC) Annual Conference for their 2014 Annual Report. IEDC’s Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. Not only does the…

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