8-secrets-of-powerful-marketing-videos

8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand’s story and you want to know the secrets behind the successful big brand videos. Here are eight of them. They are in touch with their audience Even though it takes a lot of research for the marketing department to identify its target audience, it’s worth it. Deep personalization,…

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Digital Trends 2017

When we work with our clients to map out digital strategies on online marketing programs we are always looking at ways they can differentiate and lead with customer engagement. Below is an excerpt from Digital Insights 2017 Mega Trends report. One of the most surprising insights is the fact that most businesses still don’t have…

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Three Trends in Food Marketing

Based on research from Mintel’s 2016 Canadian Lifestyles report, Canadian consumer spending on groceries and food service has never been higher. For many reasons, consumers are increasing their spending in this category and cutting back in other places. Below are the trends that marketers in this major and growing category should be aware of. 1.…

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