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What Is A Customer Journey Map, And Why Should I Care?

Because inbound marketing is customer-centric and based on providing useful content, a successful strategy depends on whether or not your potential customers find your content. That’s why it’s essential that your marketing department knows who your potential customers are and what they need at every touch point in their buying journey. With that information, you…

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4 Reasons Why Inbound Marketing Creates Life-Long Customers

The use of Inbound Marketing has grown dramatically in the last 5 years. Why? Because it works. Unlike intrusive outbound marketing techniques, Inbound Marketing focuses on being there for prospective customers when they want information. That means creating relevant, quality content that attracts people to learn more. By aligning your content with your prospect’s interests, you…

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What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands. People now control the information they receive, meaning it is up to your business to offer them what they want and to present it in a manner that is not intrusive. If you do not, you will run the risk of people ignoring…

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8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand’s story and you want to know the secrets behind the successful big brand videos. Here are eight of them. They are in touch with their audience Even though it takes a lot of research for the marketing department to identify its target audience, it’s worth it. Deep personalization,…

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Digital Trends 2017

When we work with our clients to map out digital strategies on online marketing programs we are always looking at ways they can differentiate and lead with customer engagement. Below is an excerpt from Digital Insights 2017 Mega Trends report. One of the most surprising insights is the fact that most businesses still don’t have…

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