Mindshape Awards 324

Mindshape Recognized with 2017 Enterprise Award

The team at Mindshape Creative Brand Marketing is proud to receive the 2017 Canadian Enterprise Award for ‘Most Innovative Marketing Consultancy – Ontario’. The 2017 Canadian Enterprise Awards recognize the game-changers; they’re awarded to agencies and organizations across Canada who push the envelope to create rich, vibrant experiences in Canadian marketing culture. These prestigious awards focus…

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How Important is Integrated Brand Marketing for Small Businesses?

The day-to-day running a small business is time consuming and labour-intensive; managing that business’ marketing efforts sometimes gets lost in the shuffle. Many small businesses have begun the switch to partnering with integrated marketing agencies to optimize their efforts in both digital and print media. But why? What’s driving small business owners to seek support…

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Consumer Psychology: A Marketer’s Most Powerful Tool

Consumers everywhere research products before making purchases every day. What drives this frenzy of consumer activity? You could point at motivated marketers or pushy salesmen, but the real reason consumers respond to the marketers and salesmen is simple: Psychology. Although most marketers don’t hold psychology degrees or even implicitly plan on using consumer psychology to…

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