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Consumer Psychology: A Marketer’s Most Powerful Tool

Consumers everywhere research products before making purchases every day. What drives this frenzy of consumer activity? You could point at motivated marketers or pushy salesmen, but the real reason consumers respond to the marketers and salesmen is simple: Psychology. Although most marketers don’t hold psychology degrees or even implicitly plan on using consumer psychology to…

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What Is A Customer Journey Map, And Why Should I Care?

Because inbound marketing is customer-centric and based on providing useful content, a successful strategy depends on whether or not your potential customers find your content. That’s why it’s essential that your marketing department knows who your potential customers are and what they need at every touch point in their buying journey. With that information, you…

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4 Reasons Why Inbound Marketing Creates Life-Long Customers

The use of Inbound Marketing has grown dramatically in the last 5 years. Why? Because it works. Unlike intrusive outbound marketing techniques, Inbound Marketing focuses on being there for prospective customers when they want information. That means creating relevant, quality content that attracts people to learn more. By aligning your content with your prospect’s interests, you…

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What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands. People now control the information they receive, meaning it is up to your business to offer them what they want and to present it in a manner that is not intrusive. If you do not, you will run the risk of people ignoring…

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