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How To (Successfully) Change Your Company’s Name

The start of a new year is the perfect time to make a change. Whether it’s in your personal or professional life, there’s an added motivation attributed to the New Years Resolution. It’s an exciting, optimistic time to dive into something new. If you’ve been considering a name change for your business, chances are high…

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How an Immersive Brand Experience Can Help You Sell

Your leads are no longer seeking vanilla marketing messages. To stand out in today’s competitive environment, your business needs to provide an immersive brand experience. These experiences engage the senses on different media in different ways. They are targeted to the same demographic at different times to create a truly multi-faceted branding experience. Branding agencies…

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Which Marketing Trends stood out in 2017?

The landscape of design and branding is changing faster than ever. Mobile-friendliness has become an absolute must-have, rather than afterthought. The creative presentation of text is making content leap off the page. More down-to-earth logos and iconography are emerging in response to an ever-greater demand for simplicity and authenticity. This same demand is driving the…

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6 Reasons Why Content Marketing is Important for Your Business Growth

Content is the currency of the web. As more people leverage the Internet to search, shop, and socialize, it’s important your brand shows up when your customer is looking for you. Reaching today’s consumer requires having a solid online presence built through valuable content that positions you as a reliable source in the industry. In…

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