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Instagram: It’s Not Just For Pictures Anymore

Instagram used to be the place on social media where people posted selfies and brands posted pictures of products. But since 2016, Instagram has been following in Snapchat’s footsteps by launching their own “Stories” format along with image posting. There is, however, one key difference. Unlike Snapchat whose story contents disappear almost instantly “[Instagram] Stories…

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Using an Emotion-Based Strategy to Strengthen Your Brand

A customer’s interaction with your brand involves a mix of emotional and rational responses. A business should always focus on both, of course, but it should especially understand how today’s online social environment primes the market for emotion-based strategies. The Science of Emotions: Use Data to Pinpoint Emotional Motivators Researchers have worked hard to understand…

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