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Three Rules for Retail Marketing in 2019

As 2019 begins, the retail marketing industry is preparing for major disruption. While retail marketing will always be about the customer experience first and foremost, there are a number of insightful new trends that will shape how customers interact with retail brands. Digital marketing has been embedded in the retail industry for some time, but…

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Top 7 Trends That Will Shake the Food and Beverage Industry in 2019

From cutting-edge technologies to new marketing initiatives and changing consumer preferences, 2019 will be an interesting and exciting year for the food and beverage sector. Food and beverage businesses have many opportunities to leverage in 2019 as long as they stay ahead of the emerging trends. While some trends are new, others have evolved over…

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5 Benefits To Installing A Chatbot On Your Website

A chatbot is an artificially intelligent (AI) program designed to interact with users, and become more “intelligent” based on these interactions. The software is incredibly advanced, allowing chatbots to always give a preprogrammed response, or respond based on keywords and phrases. Chatbots are becoming increasingly widespread. In 2016, the chatbot industry had an estimated value…

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Instagram: It’s Not Just For Pictures Anymore

Instagram used to be the place on social media where people posted selfies and brands posted pictures of products. But since 2016, Instagram has been following in Snapchat’s footsteps by launching their own “Stories” format along with image posting. There is, however, one key difference. Unlike Snapchat whose story contents disappear almost instantly “[Instagram] Stories…

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