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Our Future is in Good Hands!

Today Mindshape participated in “Take Our Kids to Work™” Day.This initiative supports career development by giving Grade 9 students a taste of what it’s like to be in the workforce. Jack, Tom’s son, showed the studio his awesome skills in graphic design. Ashton, Angela’s son, was an excellent addition to the Remarketing team. The future is…

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The Art of Language

Much of my time is spent working through strategic plans, brand discoveries or creative ideation. Each presents its own set of challenges and rewards; however the common denominator always comes down to language, or more succinctly, how we use language. As an avid observer of human behavior, I am always fascinated with the diverse use…

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Social-Media

Why Social Media Internships Should Never Be Unpaid

First off, I’m not writing this to start a debate on whether an intern should be paid for their internship or not.  That is up to the individual and the company to discuss because all internships are different. What I found interesting about this article is the increased responsibility companies are putting on interns.  I’m…

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Super Mom Takes on a New Meaning

A victory for Canadians moms! Today’s plugged-in moms are the most social consumers you will meet, as reported by 2013 Canada Social Mom report. They are more digitally engaged and connected than ever before  – utilizing multiple social media platforms. They represent the fastest growing user segment in smartphone usage – with tablet usage among…

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