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The Art of Language

Much of my time is spent working through strategic plans, brand discoveries or creative ideation. Each presents its own set of challenges and rewards; however the common denominator always comes down to language, or more succinctly, how we use language. As an avid observer of human behavior, I am always fascinated with the diverse use…

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Social-Media

Why Social Media Internships Should Never Be Unpaid

First off, I’m not writing this to start a debate on whether an intern should be paid for their internship or not.  That is up to the individual and the company to discuss because all internships are different. What I found interesting about this article is the increased responsibility companies are putting on interns.  I’m…

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Super Mom Takes on a New Meaning

A victory for Canadians moms! Today’s plugged-in moms are the most social consumers you will meet, as reported by 2013 Canada Social Mom report. They are more digitally engaged and connected than ever before  – utilizing multiple social media platforms. They represent the fastest growing user segment in smartphone usage – with tablet usage among…

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Hidden Messages In Logos

My hat goes off to the creative folks that design logos. Capturing the essence of a brand and providing a long lasting, meaningful link between the product and the consumer is no easy feat. But being able to add hidden messages in logos is a true art!   It begs the question, are their hidden…

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TYPOGRAPHY SERIES: Hyphenation 101

Have you ever heard of an en-dash or an em-dash before? Didn’t think so… Don’t worry it’s simple and I’m going to teach you a few tricks so you can have perfect hyphenation in your work and impress those writer snobs. Lets start with a little history. The en-dash is the width of an uppercase…

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UV inks Reduce VOCs

Mindshape recently had the pleasure of an onsite demonstration of the first UV ink press (Komori G40 H-UV). The benefit of UV inks is that they have lower environmental impact, they don’t use solvents and also produce lower emissions (Zero VOC) than conventional inks. These inks are dry as soon as the sheet comes off the…

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