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Using Content Marketing in Your Account-Based Marketing Strategy

While traditional marketing targets more general prospects, account-based marketing (ABM) requires a different approach. Rather than trying to acquire new leads from a large population of prospects, account-based marketing, or ABM, focuses on meeting the needs of a very specific audience. As a way for account-based marketers to reach their audience in an emotional, beneficial,…

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Social Media Marketing on a Local Level

The beauty of social media marketing is the ability to easily connect with potential customers from around the world. However, many companies on social are either small- or mid-sized, relying mostly on consumers who are within driving distance. So, for these companies, knowing how to use social media campaigns for local level marketing is essential. One advantage that…

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How Email Marketing Has Changed, Yet Remained Vital

Email marketing is one of the most effective forms of marketing online, rivalling social media and search engine advertising. When performed correctly, email marketing can lead to astronomical response rates. It is always been an effective way to transmit information and create the conditions perfect for sales. It is cost-effective and essentially free rather than…

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Go Long: Why Long-Form Content is a Valid Marketing Tool

We’ve all heard the dire warnings about waning attention spans and their impact on marketing. We know, for instance, that most consumers are engaging with brands through their phones (including almost half that use phones for purchases) and that the devices aren’t as conducive to long-form content. We’ve seen the studies that say the average person’s attention span has…

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