ms_email (2)

How Email Marketing Has Changed, Yet Remained Vital

Email marketing is one of the most effective forms of marketing online, rivalling social media and search engine advertising. When performed correctly, email marketing can lead to astronomical response rates. It is always been an effective way to transmit information and create the conditions perfect for sales. It is cost-effective and essentially free rather than…

Details

ms_longform (2)

Go Long: Why Long-Form Content is a Valid Marketing Tool

We’ve all heard the dire warnings about waning attention spans and their impact on marketing. We know, for instance, that most consumers are engaging with brands through their phones (including almost half that use phones for purchases) and that the devices aren’t as conducive to long-form content. We’ve seen the studies that say the average person’s attention span has…

Details

ms_cpg (2)

Watch For These 2019 Trends In The Consumer Packaged Goods Sector

In today’s dynamic market consumers have a high expectation of service and quality products. They want instant gratification and it is literally right at their fingertips. Through social media, reviews, feedback, and ratings they are able to discover if the product is right for them. Millennials, in particular, have matured into a fast-paced generation who…

Details

ms_city (2)

5 Incredible Trends in the City and Municipality Marketing Sector for 2019

Traditionally, marketing was a reserve for businesses seeking to improve commercial success. However, government entities such as cities and municipalities have dived into the world of marketing. In the past, city and municipality marketing merely involved presenting a city as an attractive destination for visitors and tourists. Over the years, the field has evolved to…

Details

ecomm-thumb

Three Rules for Retail Marketing in 2019

As 2019 begins, the retail marketing industry is preparing for major disruption. While retail marketing will always be about the customer experience first and foremost, there are a number of insightful new trends that will shape how customers interact with retail brands. Digital marketing has been embedded in the retail industry for some time, but…

Details

ms_fandb (2)

Top 7 Trends That Will Shake the Food and Beverage Industry in 2019

From cutting-edge technologies to new marketing initiatives and changing consumer preferences, 2019 will be an interesting and exciting year for the food and beverage sector. Food and beverage businesses have many opportunities to leverage in 2019 as long as they stay ahead of the emerging trends. While some trends are new, others have evolved over…

Details

ms_chatbot2

5 Benefits To Installing A Chatbot On Your Website

A chatbot is an artificially intelligent (AI) program designed to interact with users, and become more “intelligent” based on these interactions. The software is incredibly advanced, allowing chatbots to always give a preprogrammed response, or respond based on keywords and phrases. Chatbots are becoming increasingly widespread. In 2016, the chatbot industry had an estimated value…

Details