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Using an Emotion-Based Strategy to Strengthen Your Brand

A customer’s interaction with your brand involves a mix of emotional and rational responses. A business should always focus on both, of course, but it should especially understand how today’s online social environment primes the market for emotion-based strategies. The Science of Emotions: Use Data to Pinpoint Emotional Motivators Researchers have worked hard to understand…

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3 Benefits of Integrating the Shopping Experience with Social Media

Businesses of all sizes and types have the opportunity to benefit from integrating the shopping experience with social media. This emerging buying trend expands sales channels and boosts social media engagement. Innovative developments in social commerce are making this effective method even more alluring for businesses. Essentially, social commerce is a low-cost and effective way…

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