Having a seamless digital strategy is important to the overall success of your marketing campaign. If the customer experience you’re offering isn’t the same across all your marketing channels, then your audience will view your brand as inconsistent.
And not having brand consistency is sure to prevent your business from reaching its full potential. 90% of shoppers expect their experience with a brand to be consistent across all devices and channels. So in order to generate more leads and achieve true success and growth, you need a seamless digital marketing strategy that works together and creates the same customer experience across multiple platforms.
There are multiple ways your digital marketing strategy can create a seamless user experience.
1. Builds Brand Consistency
When your marketing has the same branding, structure, values, and tone across various channels, you’re showing your audience that your brand is consistent. Not only that, but they can enjoy a good customer experience because they know what to expect from your company, which means less confusion and a clearer understanding of what your brand has to offer. A consistent brand helps to build trust. Increasing trust encourages potential customers to make a purchase.
It’s important to maintain your branding in all online marketing channels from your website to social media and beyond. Also, don’t forget about offline methods such as your retail location, events, printed marketing materials, etc.
2. Makes The Buying Process Easier
Connecting online and real-world channels can create a great experience for customers. If you have an e-commerce store and a brick-and-mortar location, your customers can shop and make a payment online as well as see and feel products on site, enjoying the experience of handling a package after purchase.
When a customer makes a purchase online and plans to pick up their item in-store, sending them a personalized SMS alert when their order is ready allows them to avoid waiting in potentially long checkout lines. This reduces the chances of frustrating your customers (and employees), which can increase your chances of making more sales.
3. Allows Better Communication
Customers engage with brands in many ways across various platforms. Today’s consumer spends lots of time on their mobile devices. They could be reading reviews on your product on your e-commerce website while they’re in your physical store.
But if your brand isn’t present across multiple channels, your customers wouldn’t be able to connect with your brand in multiple areas. They also wouldn’t have the opportunity to purchase online and offline. By implementing different touchpoints for visitors to use at your retail location – such as joint reception teams, tablets, mobile check-in, kiosks, augmented reality, floor plans – you can create an immersive customer experience.
Automating some of the retail process not only improves your customers’ in-store experience, it can also help improve the efficiency of your operations. This is made possible by relaying the data to staff so they can work at peak efficiency.
4. Manages Customer Relationships
Maintaining customer relationships is an important part of your digital marketing strategy. Your strategy should create a personal connection with every customer that walks through your doors or visits your website. Using cookie-based targeting, you can track what a customer purchased in the past, their visits to your website, any issues or feedback they had, and what they’re looking for in future purchases. You can store and analyze customer data to improve the customer experience and drive more sales.
You can also offer store benefits like loyalty programs, personalize product offerings, exclusive deals, or even VIP access to new and relevant product releases to attract customers and make them feel valued