Businesses of all sizes and types have the opportunity to benefit from integrating the shopping experience with social media. This emerging buying trend expands sales channels and boosts social media engagement.


Innovative developments in social commerce are making this effective method even more alluring for businesses. Essentially, social commerce is a low-cost and effective way to boost sales and digital marketing efforts. In an effort to explain, let’s discuss 3 benefits of integrating the shopping experience with social media.

Social Media is Where Consumers Are

There are 3.196 billion active social media users in the world, according to a recent article found on Smart Insights.

And, according to an article found on Tech Crunch called: “U.S. consumers now spend 5 hours per day on mobile devices”, written on March 3rd, 2017 by Sarah Perez, we learn:

“Flurry [Analytics] also says that U.S. users are spending more than half their time (51 percent) in social media, messaging and media and entertainment applications…”

One of the most compelling reasons to use social media platforms for e-commerce is because that’s where the consumers are. As long as the shopping experience reflects the brand value and aligns with brand identity, then social media e-commerce is a great opportunity for businesses of all sizes.

Purchasing Online is Increasing with Seamless Sales Experience

Worldwide e-retail is already a 2.3 trillion dollar industry with 1.66 billion consumers purchasing goods (Statista); the projected growth of worldwide e-commerce sales is 4.48 trillion dollars by 2021.

Shopping on social media has been evolving ever since Facebook Marketplace was created in 2007. Since then other social media platforms (Instagram, Pinterest, Twitter, Tumblr, etc.) have integrated their own shopping functionality while existing tools have been refined and expanded.

For instance, Instagram now gives businesses the ability to tag photos with product information and a buy link. Facebook, Twitter, Tumblr, Pinterest, and Instagram allow consumers to buy products in-app and without leaving the social sites.

The functionality for consumers to buy and for businesses to sell is becoming more seamless by the day. Advances and innovations in social commerce will only continue, especially as consumers increasingly begin to trust and use this sales channel more; the already large ($41B in 2017 in the U.S.) social commerce revenue will only increase.

Shopify and other e-commerce stores can be integrated with social media shops on Facebook, Instagram, and Pinterest. This streamlines the creation and management of social media shops and simplifies processes with uniform tools. Businesses can expand their income sources without having to adopt new e-commerce tools.

Enriches Engagement with Followers and Audience

An article found on Business News Daily called: “Shopping on Social Media: The Future of Social Commerce”, written on October 10th, 2017 by Adam C. Uzialko, explains:

“With new and upcoming social commerce technologies, the biggest change for social media marketers will be a shift in focus from branding to lead generation and conversion.”

Adding value to social media marketing efforts is always important; improving the shopping experience by expanding purchasing flexibility will enrich engagement and give social media followers value.

Engaging followers and target audiences with relevant content that adds value to the topics they’re interested in is enhanced when businesses can additionally offer a product or service that will compliment the content.

An article found on Medium called: “Effective Ways to Use Social Media for E-Commerce”, explains more:

“Based on research, about 75% people decide to buy something after they see it on their social media, and 90% people will use social media in order to decide whether they should make a purchase or not (by checking the review).”

By integrating the shopping experience with social media, businesses will give their followers and target audiences the ability to shop and buy their products without leaving the apps they spend most of their time on. This enriches social engagement by adding valuable functionality and improving consumer satisfaction – better reviews, more followers, etc.


Mindshape understands how powerful integrating the shopping experience with social media is for businesses operating online. Extending sales channels, improving social media engagement, boosting conversions, and gathering more actionable data, are all good reasons to use social e-commerce.

We’re confident that with our experience, expertise, and tools, businesses can use this promising opportunity to their advantage. If interested in learning more please contact us today.