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Daily Archives: October 4, 2018

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The Role a Customer Journey Map Plays in Brand Identity

Customer Engagement Digital Experience Immersive Marketing

A customer journey map is essentially just what it sounds like. It is the journey that the customer makes from their first interaction with your brand to final purchase. Along the way to this final destination, they have had varied interactions with your company that have brought them to where they are. Mapping out this…

October 4, 2018
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