They say “if it ain’t broke, don’t fix it” — but what if it is broke? Sometimes you need to overhaul your brand and make a few tweaks by starting down the path toward redesign. There are many reasons that a brand could use a redesign including poor sales, negative public perception, or a drop…Details
At Mindshape we combine strategy, design, digital, experiential and social marketing solutions to create immersive brand marketing programs that connect at every touch point. As a fully integrated brand agency with over 20 years of proven experience and globally recognized award-winning work, we have the passion, expertise and experience to change the way the world experiences your brand.
OUR CULTURE IS PASSION
As your brand agency partner, we bring together a diverse group of creative thinkers, strategic planners, digital marketers, designers and technical experts. Every new program is an opportunity to create and activate meaningful brand marketing programs that drive your business, deliver results and build lasting customer engagement – with our culture of passion.
20 YEARS BRAND AGENCY EXPERTISE
The Only Constant Is Change
We’ve been creating and transforming brands for over 20 years. It’s in our DNA and it’s at the centre of our exclusive Brand 360 methodology. From strategic planning and journey mapping to content creation and customer engagement, we’ll make sure your brand is positioned to be relentlessly relevant and highly valued.
Our Mindshape Brand 360 is a scalable approach to mapping and activating usable brand strategy. By setting clearly defined objectives we are able to move brands quickly and efficiently from Discovery to Activation. In a world of constant change, we believe remaining relevant can be the difference between allegiance and irrelevance.
Learn how we can transform your brand.
As an integrated brand agency, we bring the experience and expertise needed to create truly immersive brand engagement. We don’t see boundaries, we see opportunities. Our full service approach enables us to be an extension of your marketing team, bringing the ideas and solutions that will help you succeed.
From initial discovery to strategic planning, we listen to your needs and help identify the opportunities that connect your brands with people in the most creative and meaningful way.
- Brand Planning
- Research & Insights
- Naming & Transformation
- Communications Architecture
- Messaging Framework
Taking an integrated approach, our media planners and tech geeks come up with creative ways to make sure your message is seen, heard and experienced at every touch point.
- Media Planning & Buying
- Print & Digital Media Channels
- Lead Generation
- Paid Search
- SEO & SEM
- Tracking & Insight Reporting
- Technology Lead Marketing Programs
We never stop thinking of new ways to keep our clients fresh and relevant. We come up with the big ideas, exceptional creative and targeted messaging that bring brands to life and make them memorable.
- Creative Direction
- Identity Design & Systems
- Broadcast, Digital, & Print
- Mobile, Web & App Development
- UI/UX Design
- Packaging & Retail Design
- Copy Writing & Content Creation
- Video Production
People are social, they love to connect and share their thoughts, experiences and knowledge. We build brand engagement through social media by creating communities that spark dialogue and get people sharing.
- Social Strategy
- Content Map & Development
- Influencer Marketing
- Community Management
- Paid & Promotional Campaigns
- Analysis & Reporting
Our skilled and experienced project activation teams are masters at ensuring your message is in the right place at the right time. From broadcast and targeted to digital and experiential, we manage the complexities and logistics of every program to ensure maximum results and success.
- Digital & Media Production
- Inbound & Content Marketing
- Media & PR Communications
- Advertising & Promotion
- Sales & Marketing Support
- Experiential Events & Programs
- Channel & Operational Marketing
OVER 100 INTEGRATED CAMPAIGNS
Whenever you hear about a company building or rebuilding their brand, the discussion is all about the logo, the message, or the marketing strategy. Brand is almost universally thought of as something you project outward toward the customers. It is your image, your company’s ‘face’, what the customers see instead of what goes on ‘behind…Details
Before you consider how you’ll develop a brand for your business, it’s important to know what branding is—and that means first understanding what it isn’t. Branding isn’t your logo. It isn’t a tagline or a mission statement. It isn’t a color palette or a tone of voice. It’s the Promise You Make Simply stated, branding…Details