Geofencing is another modern tool/tactic businesses and organizations can use to understand and reach their target audiences better. Essentially, geofencing is simply a virtual fence around a geographical area, used to gather data and reach a relevant target audience with more precision and accuracy. In an effort to explain, let’s discuss 3 ways geofencing can…Details
At Mindshape we combine strategy, design, digital, experiential and social marketing solutions to create immersive brand marketing programs that connect at every touch point. As a fully integrated brand agency with over 25 years of proven experience and globally recognized award-winning work, we have the passion, expertise and experience to change the way the world experiences your brand.
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OUR CULTURE IS PASSION
As your brand agency partner, we bring together a diverse group of creative thinkers, strategic planners, digital marketers, designers and technical experts. Every new program is an opportunity to create and activate meaningful brand marketing programs that drive your business, deliver results and build lasting customer engagement – with our culture of passion.
25 YEARS BRAND AGENCY EXPERTISE
The Only Constant Is Change
We’ve been creating and transforming brands for over 25 years. It’s in our DNA and it’s at the centre of our exclusive Brand 360 methodology. From strategic planning and journey mapping to content creation and customer engagement, we’ll make sure your brand is positioned to be relentlessly relevant and highly valued.
Our Mindshape Brand 360 is a scalable approach to mapping and activating usable brand strategy. By setting clearly defined objectives we are able to move brands quickly and efficiently from Discovery to Activation. In a world of constant change, we believe remaining relevant can be the difference between allegiance and irrelevance.
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As an integrated brand agency, we bring the experience and expertise needed to create truly immersive brand engagement. We don’t see boundaries, we see opportunities. Our full service approach enables us to be an extension of your marketing team, bringing the ideas and solutions that will help you succeed.
From initial discovery to strategic planning, we listen to your needs and help identify the opportunities that connect your brands with people in the most creative and meaningful way.
- Brand Planning
- Research & Insights
- Naming & Transformation
- Communications Architecture
- Messaging Framework
Taking an integrated approach, our media planners and tech geeks come up with creative ways to make sure your message is seen, heard and experienced at every touch point.
- Media Planning & Buying
- Print & Digital Media Channels
- Lead Generation
- Paid Search
- SEO & SEM
- Tracking & Insight Reporting
- Technology Lead Marketing Programs
We never stop thinking of new ways to keep our clients fresh and relevant. We come up with the big ideas, exceptional creative and targeted messaging that bring brands to life and make them memorable.
- Creative Direction
- Identity Design & Systems
- Broadcast, Digital, & Print
- Mobile, Web & App Development
- UI/UX Design
- Packaging & Retail Design
- Copy Writing & Content Creation
- Video Production
People are social, they love to connect and share their thoughts, experiences and knowledge. We build brand engagement through social media by creating communities that spark dialogue and get people sharing.
- Social Strategy
- Content Map & Development
- Influencer Marketing
- Community Management
- Paid & Promotional Campaigns
- Analysis & Reporting
Our skilled and experienced project activation teams are masters at ensuring your message is in the right place at the right time. From broadcast and targeted to digital and experiential, we manage the complexities and logistics of every program to ensure maximum results and success.
- Digital & Media Production
- Inbound & Content Marketing
- Media & PR Communications
- Advertising & Promotion
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- Experiential Events & Programs
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OVER 100 INTEGRATED CAMPAIGNS
A customer journey map is essentially just what it sounds like. It is the journey that the customer makes from their first interaction with your brand to final purchase. Along the way to this final destination, they have had varied interactions with your company that have brought them to where they are. Mapping out this…Details
Our entire society has been undergoing rapid innovation in the last couple of decades. Since the 1990s alone we can observe some amazing game-changing technologies such as the internet, smartphones, social media, and the growth of smart devices such as Amazon Alexa. Add to this 3D printing, smart homes, and the Internet of Things (or…Details