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Measurement no Longer Social Media’s Achilles’ heel?

Measuring sentiment and conversation has come a long way since the first tweet or status update. Technologies have been developed by organizations, such as, Sysomos and Radiant 6, which systematically measure business intelligence. But is measuring sentiment even possible? The answer is yes and no. Social media is built on sentiment (positive, negative or indifferent)…

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Marketing Shift

At last check there was some 231,000,000 Google search results for “online marketing”, a term that is as ambiguous as tube socks. Yet leading marketers are still scratching their hard drives and asking how is Twitter relevant to my brand (FYI follow me @David_Mindshape ) and isn’t Facebook for my 13 year old daughter? The…

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