Social-Media

Why Social Media Internships Should Never Be Unpaid

First off, I’m not writing this to start a debate on whether an intern should be paid for their internship or not.  That is up to the individual and the company to discuss because all internships are different. What I found interesting about this article is the increased responsibility companies are putting on interns.  I’m…

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Super Mom Takes on a New Meaning

A victory for Canadians moms! Today’s plugged-in moms are the most social consumers you will meet, as reported by 2013 Canada Social Mom report. They are more digitally engaged and connected than ever before  – utilizing multiple social media platforms. They represent the fastest growing user segment in smartphone usage – with tablet usage among…

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Measurement no Longer Social Media’s Achilles’ heel?

Measuring sentiment and conversation has come a long way since the first tweet or status update. Technologies have been developed by organizations, such as, Sysomos and Radiant 6, which systematically measure business intelligence. But is measuring sentiment even possible? The answer is yes and no. Social media is built on sentiment (positive, negative or indifferent)…

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