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Three Trends in Food Marketing

Based on research from Mintel’s 2016 Canadian Lifestyles report, Canadian consumer spending on groceries and food service has never been higher. For many reasons, consumers are increasing their spending in this category and cutting back in other places. Below are the trends that marketers in this major and growing category should be aware of. 1.…

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Hidden Messages In Logos

My hat goes off to the creative folks that design logos. Capturing the essence of a brand and providing a long lasting, meaningful link between the product and the consumer is no easy feat. But being able to add hidden messages in logos is a true art!   It begs the question, are their hidden…

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TYPOGRAPHY SERIES: Hyphenation 101

Have you ever heard of an en-dash or an em-dash before? Didn’t think so… Don’t worry it’s simple and I’m going to teach you a few tricks so you can have perfect hyphenation in your work and impress those writer snobs. Lets start with a little history. The en-dash is the width of an uppercase…

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