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The Art of Language

Much of my time is spent working through strategic plans, brand discoveries or creative ideation. Each presents its own set of challenges and rewards; however the common denominator always comes down to language, or more succinctly, how we use language. As an avid observer of human behavior, I am always fascinated with the diverse use…

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Social-Media

Why Social Media Internships Should Never Be Unpaid

First off, I’m not writing this to start a debate on whether an intern should be paid for their internship or not.  That is up to the individual and the company to discuss because all internships are different. What I found interesting about this article is the increased responsibility companies are putting on interns.  I’m…

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Are You Living Your Brand Promise?

‘We all march to the same beat’, define your brand promise and build an organizational culture that is meticulously measured against this promise. So why do so many companies get it wrong and very few get it right? As I observe this divide, I see a common misstep in the marching orders that come from…

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When Brands Reach Utopia

Many have commented on the Starbucks brand refresh, not to be mistaken for a new brand design, more a simplification of the iconic Siren logo that has become synonymous with gourmet coffee the world over. Having worked on hundreds of brand identity designs in my career I can say from experience, trying to rationalize the…

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