kormori

UV inks Reduce VOCs

Mindshape recently had the pleasure of an onsite demonstration of the first UV ink press (Komori G40 H-UV). The benefit of UV inks is that they have lower environmental impact, they don’t use solvents and also produce lower emissions (Zero VOC) than conventional inks. These inks are dry as soon as the sheet comes off the…

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The Visual Mind

I was reminded this weekend of how powerful visual context is in influencing our emotions and behaviour. If you’re looking for visual overload try any amusement park, wow, they have it figured out. We decided to take the family to Canada’s Wonderland for a fun – visually stimulating day. Having two young boys, it was…

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Who can you count on?

You may have heard some of the fallout recently over a new advertising campaign from Mr. Sub.  Dubbed “not everyone likes surprises,” these spots place an adult male in a ‘surprising’ situation followed by the suggestion that you can “count on Mr.Sub.”  For what, we’re not sure. Mercifully pulled due to public response, one execution…

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