Carlo has spent his career creating innovative, fresh, and award-winning work for brands around the globe. Carlo has worked on both the client and agency side, giving him a qualified perspective and insight that present into the business of building authentic brands. His award winning work covers retail, corporate, experiential and digital. Prior to joining Mindshape Carlo did a stint at Loblaw’s where he drove the creative thinking behind the President’s Choice financial brand and then joined the Watt Group working on such notable brands as McDonald’s, Longo’s, Michael-Angelo’s, Market 32, The Home Store (Mexico), Häagen Dazs and The Northwest Company. Carlo exemplifies our desire to give every client and every creative campaign a truly fresh and defining brand experience.