YMCA of Greater Toronto

Annual Report

OBJECTIVE

Today, the annual report serves more than a glance into the historical actions and financials of an organization. For the YMCA of Greater Toronto, the annual report is an extension of their brand promise, an opportunity to tell their story and connect with prospective and current donors, volunteers, members and governing bodies.

SOLUTION

To help tell their story, Mindshape created the “What’s Your Story?” theme as a reflection of the YMCA’s impact on the people they help each and every day. This report earned the YMCA the highly prized NAYDO award and Mindshape became the first firm to produce the YMCA of Greater Toronto’s Annual Report two years running.