CUCC

Canadian Conference

OBJECTIVE

Attracting delegates to attend executive conferences requires a level of communication that clearly communicates the value and return on attendance. Credit Union Central of Canada (CUCC) wanted to ensure that their annual conference received maximum attention and registration.

SOLUTION

Solving big creative challenges sometimes means thinking inside out. That’s exactly what Mindshape did when developing the unique ‘Swimming with the Fishes’ concept. The theme “stronger together than apart” was communicated through a wonderfully commissioned illustration and complimented the venues location, Vancouver BC, with a cocktail reception at the Vancouver Aquarium.