Credit Union Central of Canada

Brand Redesign

OBJECTIVE

As the national Trade Association for the Canadian Credit Union system, Credit Union Central of Canada (CUCC) required a brand assessment and update that would more closely fit the perceptions of a progressive organization.

SOLUTION

With over 10 years of credit union marketing expertise, Mindshape completed an extensive brand application audit that was then fed into the brand design process. The result was a perfect balance between mandatory inclusions (Hands and Globe) and a contemporary identity that speaks to the progressive movement of the Canadian credit union system.