inbound-marketing

What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands. People now control the information they receive, meaning it is up to your business to offer them what they want and to present it in a manner that is not intrusive. If you do not, you will run the risk of people ignoring…

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8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand’s story and you want to know the secrets behind the successful big brand videos. Here are eight of them. They are in touch with their audience Even though it takes a lot of research for the marketing department to identify its target audience, it’s worth it. Deep personalization,…

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Digital Trends 2017

When we work with our clients to map out digital strategies on online marketing programs we are always looking at ways they can differentiate and lead with customer engagement. Below is an excerpt from Digital Insights 2017 Mega Trends report. One of the most surprising insights is the fact that most businesses still don’t have…

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Three Trends in Food Marketing

Based on research from Mintel’s 2016 Canadian Lifestyles report, Canadian consumer spending on groceries and food service has never been higher. For many reasons, consumers are increasing their spending in this category and cutting back in other places. Below are the trends that marketers in this major and growing category should be aware of. 1.…

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Mindshape Assists City of Oakville in Winning Award of Excellence

The Town of Oakville is making news, recently winning a Gold Excellence Award at the 2015 International Economic Development Council (IEDC) Annual Conference for their 2014 Annual Report. IEDC’s Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. Not only does the…

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Our Future is in Good Hands!

Today Mindshape participated in “Take Our Kids to Work™” Day.This initiative supports career development by giving Grade 9 students a taste of what it’s like to be in the workforce. Jack, Tom’s son, showed the studio his awesome skills in graphic design. Ashton, Angela’s son, was an excellent addition to the Remarketing team. The future is…

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