About

Our Story

We’re Mindshape. For over 20 years we’ve earned an international reputation for developing creative with a twist, or said another way “Shaken not stirred”. To the uninformed, the distinction may be subtle. However to those of us who live the dashing, often dangerous life of Brand Marketing, the differences are gripping. Shaken is to tremble, to move swiftly, to agitate and challenge. Stirring on the other hand, well it’s just less interesting and a touch indifferent.

If you’re looking for an Agency that can shake things up, apply a unique perspective and combine 20 years of proven brand Strategy, Creative, Digital and Media expertise than we’re here to build your brand. If you prefer ideas that simply stir, let’s talk it through, we’ve found even the most humble of brands can use a little shaking every once in a while.


WE UNDERSTAND YOUR BUSINESS

OUR CULTURE IS PASSION

For us, Culture is more than Team Building Exercises and Office Cake. We see a culture built on Passion as our reason for being. That’s why we’re passionate about our work, about delivering exceptional account management and helping our clients dominate in their respective category.

We believe brands live in the heart as much as they do the mind. As your Agency partner, we bring together a diverse group of creative thinkers, strategic planners and digital marketers to activate the concepts that will influence brand perception and separate functional mediocrity from inspirational creative. And yes, we still enjoy a good office cake every once in a while.

OUR MINDS

Our minds combine over twenty years of experience in Research, Strategy, Digital, Design, Media, Advertising and Brand Promotion. Our insight and diverse perspectives challenge the status quo in search of hidden brand attributes that can provide that allusive cure. Everyone has an alter ego, we’re just lucky enough to work in a space that encourages contrast over consensus.

 

20 YEARS BRAND AGENCY EXPERTISE

DEVELOPED OVER 200 BRANDS

Brand 360

The Only Constant Is Change

Brands are in endless flux, and even yesterday’s solution might be today’s challenge. Are you reaching the right people with the right message? You need an agency partner who can position your brand for continuous success.

That’s the magic of Mindshape’s Brand 360. Leveraging our 20 years of brand agency expertise, our approach is founded on the concepts of Building and Living the Brand. Designed to be scalable, Brand 360 allows us to work with you at any stage of the brand life cycle, from initial Discovery & Research to Expression and Activation.

Contact us today to learn how we can transform your brand.

Brand 360 Infographic

Capabilities

ACCOUNT LEADERSHIP

Our account team is fuelled by passion. They are an extension of your marketing team, partnering exceptional client service with objective insights, planning and creative thinking.

RESEARCH

We go deep to find the insight that shift subjectivity to strategy. From collaborative dialogue to web studies, segment analysis, market data or focus groups, brand leaders get the facts.

DESIGN & CREATIVE DIRECTION

Our award winning design team is methodical in defining a brands ethos, with clarity and simplicity. If it communicates visually it’s design. If it evokes change it’s brilliant.

NAME GENERATION

Part art, part science, we have applied our unique Naming methodology to create some of today’s leading consumer, business and trade names. We manage every aspect of global name development.

DIGITAL & SOCIAL

Don’t let your market get ahead of you. Get people talking about your brand and convert leads to sales. From web content to video or social media, we create digital campaigns that get results.

MEDIA PLANNING

Cut through the noise and connect. From conventional media to digital or experiential, our talented Media Planners develop strategic plans that maximize reach and results.

COPY WRITING

Does your copy captivate? Our writers are experts in all aspects of copy, from social media and creative to technical and communications writing, we give your brand the voice it needs to succeed.

ADVERTISING & PROMOTION

We think differently, our fresh approach connects your brand with the hearts and minds of your target audience. From TV and radio to digital and experiential, we provide fully integrated campaigns.

Work

It speaks for itself.

CGC – Product Launches

Everlink – Print Advertising

Second Cup– Package Design

Credit Union Central of Canada – Annual Reports

Therma-Tru – Direct Mail

CGC – Product Launches

Owens Corning – Advertising & Social Media

Kruger Products Limited – Creative Branding

Schulich School of Business – Course Calendar

CGC – Product Launches

Second Cup– Package Design

Kruger Products Limited – Creative Branding

CGC – Product Launches

Kruger Products Limited – Creative Branding

Schulich School of Business – Course Calendar

Credit Union Central of Canada – Annual Reports

OVER 100 INTEGRATED CAMPAIGNS

18 INTERNATIONAL AWARDS

Contact

905-339-3500

1384 Cornwall Road Oakville, ON L6J 7W5 T: 905-339-3500 F: 905-339-3595 Email: info@mindshape.com


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