In 2015 the use of emojis, or digital picture characters, in marketing increased by 777% and the trend only continues as we progress through 2016. The saying ‘a picture is worth a thousand words’ can help explain why emojis are so successful. First, there is an increasing need to communicate in fewer characters. Research shows…Details
At Mindshape we combine strategy, design, digital, experiential and social marketing solutions to create immersive brand marketing programs that connect at every touch point. As a fully integrated brand agency with over 20 years of proven experience and globally recognized award-winning work, we have the passion, expertise and experience to change the way the world experiences your brand.
OUR CULTURE IS PASSION
As your brand agency partner, we bring together a diverse group of creative thinkers, strategic planners, digital marketers, designers and technical experts. Every new program is an opportunity to create and activate meaningful brand marketing programs that drive your business, deliver results and build lasting customer engagement – with our culture of passion.
We bring together over 30 strategic planning, design, media and digital marketing professionals. Our unique insight and diverse experiences enable Mindshape to provide a fresh perspective as a fully integrated brand marketing agency. With proven expertise in creating and managing marketing programs, from the complex to the tactical, we partner with our clients to simplify their lives, building lasting relationships and deliver meaningful results.
20 YEARS BRAND AGENCY EXPERTISE
The Only Constant Is Change
We’ve been creating and transforming brands for over 20 years. It’s in our DNA and it’s at the centre of our exclusive Brand 360 methodology. From strategic positioning and promotion to visual appeal and customer engagement, brands are constantly evolving to remain relevant and meaningful.
That’s why we created Brand 360, a scalable approach to mapping and activating usable brand strategy. By setting clearly defined objectives we are able to move brands quickly and efficiently from Discovery to Activation. In a world of constant change, we believe efficient brand creation or transformation can be the difference between allegiance and irrelevance.
Learn how we can transform your brand.
As an integrated brand agency, we bring the experience and expertise needed to create truly immersive brand engagement. We don’t see boundaries, we see opportunities. Our full service approach enables us to be an extension of your marketing team, bringing the ideas and solutions that will help you succeed.
From initial discovery to strategic planning, we listen to your needs and help identify the opportunities that connect your brands with people in the most creative and meaningful way.
- Brand Planning
- Research & Insights
- Naming & Transformation
- Communications Architecture
- Messaging Framework
Taking an integrated approach, our media planners and tech geeks come up with creative ways to make sure your message is seen, heard and experienced at every touch point.
- Media Planning & Buying
- Print & Digital Media Channels
- Lead Generation
- Paid Search
- SEO & SEM
- Tracking & Insight Reporting
- Technology Lead Marketing Programs
We never stop thinking of new ways to keep our clients fresh and relevant. We come up with the big ideas, exceptional creative and targeted messaging that bring brands to life and make them memorable.
- Creative Direction
- Identity Design & Systems
- Broadcast, Digital, & Print
- Mobile, Web & App Development
- UI/UX Design
- Packaging & Retail Design
- Copy Writing & Content Creation
- Video Production
People are social, they love to connect and share their thoughts, experiences and knowledge. We build brand engagement through social media by creating communities that spark dialogue and get people sharing.
- Social Strategy
- Content Map & Development
- Influencer Marketing
- Community Management
- Paid & Promotional Campaigns
- Analysis & Reporting
Our skilled and experienced project activation teams are masters at ensuring your message is in the right place at the right time. From broadcast and targeted to digital and experiential, we manage the complexities and logistics of every program to ensure maximum results and success.
- Digital & Media Production
- Inbound & Content Marketing
- Media & PR Communications
- Advertising & Promotion
- Sales & Marketing Support
- Experiential Events & Programs
- Channel & Operational Marketing
OVER 100 INTEGRATED CAMPAIGNS
Each month, over 32 million people listen to podcasts. For a growing number of influencers and marketers, Podcasts are a cost-effective and impactful way to engage with audiences. We’ve shared best practices from our Brand Engagement team below for those considering podcasts. Be mindful of the length of each podcast. The majority of podcasts are…Details
Based on research from Mintel’s 2016 Canadian Lifestyles report, Canadian consumer spending on groceries and food service has never been higher. For many reasons, consumers are increasing their spending in this category and cutting back in other places. Below are the trends that marketers in this major and growing category should be aware of. 1.…Details